THE CHALLENGE

The expansion of La Mer Collections’ category assortment into luggage and bags was strategic. The brand’s tag line is: ‘Inspired by the Color of Travel’, and thus each bag developed was tied to the concept of designing travel bags.

The key to this new luggage and bag collection, was maintaining the brand’s core design values of simple, contemporary body shapes, thoughtful details, vibrant colors, along with versatile, durable and functional pieces. The collection included the following styles: duffels, bowling bags, laptop cases, large totes, cross body bags, make-up cases and also passport wallets.

These bags could be used for a quick weekend get-away, a longer international trip or daily use. Every style included two neutral colors: Caramel and Black, paired with third color: a pop of Malibu Blue, to ensure its merchandising stood out on a retail floor.

Each bag was designed in the USA, manufactured in Asia and shipped out of the brand's California design studio.