La Lune Timepieces & Jewelry
LaLuneLove.com
THE CHALLENGE
Design and develop a collection of ladies watches that are both functional, meaningful, and beautiful alongside a global team.
La Lune means ‘The Moon’ in French. The name of this watch & jewelry collection ‘La Lune’ & is a testament to the power of the moon and our relationship to the vast expansive galaxy. With Temescal’s direction, La Lune’s brand story was developed and focused on the revival and elegance of watch design from the pre-digital era by crafting timepieces that are timeless, ethically made, empowering, and bring happiness and centering to everyday life.
Each La Lune timepiece was designed to be feminine and differentiate itself in the fashion watch market by adding personalization to its strap: Galaxy Charms, that were developed to be removable and added onto necklaces (its own Solar Necklace style) or across other jewelry.
A La Lune timepiece is handed down from generation to generation: Mother to Daughter, Sister to Sister, Friend to Friend. Exquisite craftsmanship, each uniquely created to tell a personal story. They embody vintage and artistic style, with modern design, where global influences combine.
La Lune’s intention is to revolutionizing ladies' watch design for the 21st century, with a focus on crafting timepieces that are timeless, ethically made, empowering, and bring delight to your everyday life. It’s clientele are imaginative individuals who value authenticity. They approach fashion with a sense of adventure and take a personalized, thoughtful approach to their style. While personal expression is paramount, they are not swayed by fleeting trends. La Lune is a brand exclusively focused on women's timepieces and jewelry, who offers meticulously crafted and vintage inspired watch designs that are both artistic and of premium quality, inspiring women to embrace freedom through the passage of time.
Project Details
Role
Creative Director
Product Designer & Developer
Website Designer
Content Producer
“Reviving the elegance of watch design from the pre digital era.”
With La Lune’s branding and product development, we are revolutionizing ladies' watch design for the 21st century,
with a focus on crafting timepieces that are timeless, ethically made, empowering, and bring delight to your everyday life.
Our clientele are imaginative individuals who value authenticity.
Brand Story
La Lune is a brand exclusively focused on women's timepieces and jewelry.
They are meticulously crafted and vintage inspired watch designs that are both artistic and of premium quality,
inspiring women to embrace freedom through the passage of time.
Global influence
Committed to responsible production methods, La Lune’s approach involves meticulous consideration of its designs, materials sourcing, and manufacturing processes. Firmly it is believe that quality and integrity are inseparable aspects of the design and production journey, infusing the collection with heart and soul.
La Lune’s designs embody vintage and artistic style, with modern details, where global influences combine.
Discover La Lune’s product and brand development.
Inspired by vintage watches and feminine details, La Lune’s first timepiece and jewelry collection was inspired by this handcrafted watch from 1886.
Color Palette Creation + Vintage Watch Sourcing + Research
Researching vintage watches was a critical step in the brand’s creative development and technical drawing stages.
Technical 3-D Drawings
In collaboration with the technical drawing team, La Lune’s 2-Dimensional concept was transformed into a 3-Dimensional Model.
This allowed for scale, shape and comfort to be understood.
The final production: La Lune’s 1886 Eclipse Watch & Solar Necklace with Personalized Galaxy Charms.
