THE CHALLENGE

The Anthropologie customer is a creative-minded woman, who wants to look like herself, not the masses. She has a sense of adventure about what she wears, and although fashion is important to her, she is too busy enjoying life to be governed by the latest trends. To her, Anthropologie is a portal of discovery: a brush with what could be. A place for her to lose, and find herself.

When Anthropologie approached La Mer Collections for a collaboration within the timepiece category, they wanted to ensure that the watches developed were both unique in aesthetic, simple enough to be worn across any type of outfit, and also to capture the sense of travel and adventure as expressed by La Mer Collections’ brand.

With Temescal Creative’s expertise, each watch dial was designed to mimic natural marble stone and the straps to double as jewelry. Every piece was detailed with a simple hour, minute & second hand design, along with using a feminine scalloped crown. These design details allowed the customer to focus not only on the time but also the beauty of the art on their wrist.