THE CHALLENGE

Designing fashion accessories for the iconic brand: VANS incorporated both historic and classic designs along with using cutting edge production technology, and internationally inspired fashion-forward concepts.

The designed categories included: backpacks, duffels, bags, wallets, belts, hats, socks, gloves, keychains and every other type of product outside of footwear itself.

Working closely with factories world-wide, these designs were conceptualized with the apparel department, and this inspiration moved into development, collaboration with merchandising and marketing departments, to then completion with production ultimately being sold within Vans 180+ Retail stores and all wholesale distribution channels globally.