THE CHALLENGE

La Mer Collections’ was founded in the spirit of travel and adventure. With its headquarters located in Los Angeles, California right by the beach, the company wanted to create a video that captured these free-spirited values and brought its timepiece and jewelry collection to life.

In this brand video, the iconic wrap watches that La Mer Collections is known for, were featured on two models, who showed how they would both wear and interact with them in their daily lives. For example: after a surf session at Venice Beach, at work in a studio shoot, and getting ready to go out for a date night.

The video as produced by Giant Propeller, directed by Xavier De Naux, music by Mono Gem, and gorgeous California locations, accentuated the brand’s creative vision of this project.